BBS 4th Year Fundamentals of Advertising 2080 Questions with answers

We have BBS 4th Year Fundamentals of Advertising 2080 Questions with answers.

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BBS 4th Year Fundamentals of Advertising 2080 Questions with answers

Following are the BBS 4th Year Fundamentals of Advertising past Questions with answers.

TRIBHUVAN UNIVERSITY
2080
B.B.S. (4 Yrs.)/ IV Year / MGMT
Fundamentals of Advertising
MKT 253 (New Course)
Full Marks: 100
Time: 3 hrs.
Candidates are required to give their answers in their own words
as far as practicable.
The figures in the margin indicate full marks.
Brief Answer Questions
Attempt ALL questions.
Group “A”
(10-2=20]

Point out any two differences between publicity and advertising.
Write down the limitations of advertising.
Point out any five types of advertising agency.
4.What is the primary demand advertising?
Write down the full form of DAGMAR.
6.Give the meaning of media scheduling.
Mention any four examples of headlines used in Nepali advertisements.
What are the essentials of good appeal?
Point out any five factors affecting advertisement budget size.
Identify any four types of indoor media available in Nepal.
Group “B”
Descriptive Answer Questions
Attempt FIVE questions.
[5×10=50]
Define advertising. Explain the role of advertising in the modern
business world.
Explain the functions of an advertising manager.
[4+6]